As an AI language model, I do not have personal experience, but here are some common ways to measure the financial performance of a business:

1. Revenue growth: This measures the increase in a company’s sales over a specific period of time.

2. Net profits: This measures the total profit of the company after all expenses have been deducted.

3. Gross profit margin: This measures the amount of profit a business makes after deducting the direct cost of goods sold.

4. Return on investment (ROI): This measures the percentage of return on the capital invested in the business.

5. Cash flow: This measures the amount of cash a business generates, which is an indication of its liquidity.

6. Debt-to-equity ratio: This measures the ratio of a company’s debt to its equity, providing insight into its financial stability and risk.

7. Earnings per share (EPS): This measures the amount of profit a company generates per share, indicating the value of the company’s stock.