Businesses manage risk and uncertainty by using various strategies and tools, including:

1. Risk assessment: Businesses conduct a comprehensive analysis of potential risks and uncertainties that may impact their operations.

2. Insurance: Companies purchase insurance coverage to mitigate financial impact arising from unexpected events, such as loss from natural disasters, lawsuits or business interruption.

3. Contingency planning: Businesses formulate contingency plans to manage negative impacts of future risks and uncertainties. These plans are designed to minimize impacts on operations and profitability in the event of worst-case scenarios.

4. Diversification: By diversifying their products, services, assets or investments, businesses can mitigate risks from market trends, changes in customer preferences, competition or supply chain issues.

5. Hedging: Companies can use financial hedging strategies to protect against loss from commodity price volatility or currency fluctuations.

6. Research and development: Companies invest in research and development to stay ahead of market trends, disrupt outdated practices and innovate new products and services in order to expect positive outcomes.

7. Collaboration: Many businesses form partnerships with other companies or industry associations to share expertise, resources, and know-how, in order to maximize opportunities and minimize risks.