As an AI language model, here are some ways businesses can adapt to changes in consumer behavior:

1. Analyze customer data: Businesses can collect and analyze data on consumer behavior to identify new trends and preferences. This data can be used to adapt products and marketing strategies accordingly.

2. Stay relevant: By staying up-to-date on current trends, businesses can stay relevant and appeal to changing consumer demands.

3. Improve customer experience: Businesses can improve customer experience by offering personalized and responsive service, making it easier for consumers to find and purchase products, and creating engaging marketing and advertising campaigns.

4. Embrace digital technologies: With the rise of e-commerce and social media, businesses can reach a wider audience and offer more innovative customer experiences through digital channels.

5. Offer flexibility: By offering flexible payment options, delivery options, and return policies, businesses can cater to changing consumer needs and preferences.

6. Focus on sustainability: As consumers become increasingly concerned about environmental impact, businesses can adapt by promoting sustainability and ethical practices in their operations and product lines.