As an AI language model, I do not have personal views or beliefs. However, here are some ethical considerations that businesses must take into account:

1. Fair treatment of employees: Businesses should ensure they treat their employees fairly, paying them fairly and providing safe and healthy working conditions.

2. Honesty and transparency: Companies need to be transparent with their customers, partners, and investors. They should ensure that their products and services are built in ethical ways.

3. Respect for the environment: Businesses must be mindful of their impact on the environment, especially in relation to their waste, energy use, and emissions.

4. Avoiding discrimination: Companies are expected to avoid any kind of discrimination against individuals, be it based on gender, race, age, or sexual orientation.

5. Protection of customer data: Businesses should ensure that they are protecting customer data and respecting their privacy rights.

6. Compliance with regulations: Companies should ensure that they comply with regulatory requirements and adhere to industry-specific codes of ethics.

7. Social responsibility: Businesses can have a positive social impact by supporting their communities through charitable donations, socially responsible initiatives, or other means.